Oura to acquire Counsel Health, the physician-supervised AI care platform it has partnered with since May

Oura said on Nov. 10 that it has entered a definitive agreement to acquire Counsel Health, according to Oura's announcement. Oura describes Counsel as an "AI-native, physician-supervised care platform" it has partnered with since May 2026.

What changed

Oura expects the acquisition to close near the end of this year. It says it will share more as the experience comes to the Oura App.

Oura's own post does not state a price. TechCrunch reports the price as $625 million, and says the deal comes weeks after Oura postponed its up-to-$2.2 billion IPO indefinitely, citing "uncertainty in the IPO market."

Oura says Counsel's medical AI, supervised by board-certified physicians, can answer health questions, help make sense of lab results and point to the next step. Counsel physicians can diagnose, treat, order labs and prescribe when appropriate.

Counsel will keep working with health plans and health systems, including for people who do not wear an Oura Ring.

What it means for Oura members

Counsel physicians can see your Oura data and past conversations only with your permission. Oura says more than half of Counsel users in Oura Labs have shared their Oura data with their physicians.

Members can explore Counsel in Oura Labs now. Oura has not said when the expanded experience will reach the Oura App.

Counsel is not for emergencies. In an emergency, call 911.

Oura CEO Tom Hale said, "Together, Oura and Counsel can bridge that gap, giving our members an even more personalized and connected health experience, beginning with continuous data from Oura Ring to actionable insights and personalized care, all within the Oura App." Counsel CEO Dr. Muthu Alagappan said, "Continuous health context makes medical AI more useful and relevant to each person."

Related coverage

For more on wearables and rings, see Audio and wearables. Other ring stories: Oura's lawsuit against Ultrahuman and Galaxy Ring sleep apnea and the FDA.

What is not known

The sources we read do not state what Counsel costs, whether members will pay extra, or when the Oura App integration ships. They also do not cover regulatory approval or availability outside the U.S. Only one report gives a price, and Oura's post does not confirm it.

What we checked

We read Oura's Nov. 10 announcement and the Nov. 10 report cited above. Company claims are attributed to Oura; the price and IPO details come only from that report. We did not test Counsel or Oura Labs.