Apple sent press invites for a special event on Tuesday, October 13, at 9:00 a.m. ET, in Tribeca, New York, with the tagline "Welcome home" (shared by MKBHD on Threads; reported by 9to5Mac). The Verge reports the event is in New York and says the tagline points to smart-home products, though no product is confirmed. We have not found an Apple newsroom post or event page for the event.

What the invite says

  • Name: "Welcome home," the tagline on the invite. 9to5Mac says the invites describe a special "Apple Experience."
  • Date and time: Tuesday, October 13, 9:00 a.m. ET.
  • Place: Tribeca, New York.
  • Where it was shared: Greg Joswiak, whom The Independent calls Apple's marketing chief, posted "Welcome home. October 13" on X on October 8, 2026, according to The Verge. Marques Brownlee posted "Apple Home event invites just dropped. October 13" on Threads. 9to5Mac says the invites went to press at the same time as Joswiak's post.

How to watch

Neither the invite nor the reports we read say whether the event will be streamed. The Independent says it is not clear what form the event will take, since Apple has streamed flagship launches but has also used pre-recorded videos and press announcements. 9to5Mac writes that it is unclear whether a full-length video will go online at 9:00 a.m. ET. We will add a watch link only if Apple's own event page gives one.

What's expected (unconfirmed)

The Verge reports that Apple is rumored to launch a smart home hub with a display, an updated HomePod mini and a new Apple TV, and that it is reportedly working with LG on smart home devices, including a video doorbell, thermostat and indoor camera. The Independent describes the expected hub as something like an iPad on a base, and says the event is widely expected to focus on the smart home. 9to5Mac reports that Apple is expected to launch a new Apple TV 4K, a "HomePad" and a HomePod mini 2, and that leaked LG home accessories are likely.

These are reporters' expectations, not Apple's statements. This article gives no specifications, prices or release dates for any of them.

What is not known

  • Apple has not posted a newsroom announcement for the event, so the products, prices and availability are not confirmed.
  • Whether there is a livestream, and what form the event takes, is not stated.
  • Whether the smart home hub, the Apple TV or the LG devices will appear at all is not stated by Apple.