Amazon lists the ASUS ROG Strix XG27UCDMG at $774.00 as of Oct 14, 2026, with a "Limited time deal" badge and a $899.00 list price. It is shipped and sold by Amazon.com and in stock. The tip came from PC Guide.
Is $774 a good price?
camelcamelcamel shows $774.00 as the lowest Amazon price on record, set Oct 8, 2026, against a $979.00 high on Apr 10, 2025 and an average of $893.94. Today's price ties that low rather than beating it. ASUS's own US store showed $799.00, so Amazon is $25.00 under the maker.
The cheaper rival is MSI. Amazon lists the MPG 272URX at $729.99, shipped and sold by Amazon, with a "Typical price" of $799.99. That is $44.01 below the ROG's $774.00 ($774.00 minus $729.99).
Our assessment: $774 is a good price for the ROG, but not the cheapest 4K 240Hz OLED listed here.
Price comparison
Prices are as of Oct 14, 2026.
- MSI MPG 272URX on Amazon: $729.99.
- ASUS ROG Strix XG27UCDMG on Amazon: $774.00.
- ASUS ROG Strix XG27UCDMG at Best Buy: $774.99, sold by Best Buy.
- ASUS ROG Strix XG27UCDMG at ASUS's store: $799.00.
- Alienware AW2725Q, a 27-inch 4K QD-OLED monitor per Dell: $799.99, against an $899.99 "estimated value".
- Samsung Odyssey OLED G8 G81SF at Samsung: $1,299.99, listed by Samsung as 4K 240Hz.
TFTCentral reported the MPG 272URX as a 27-inch 4K 240Hz QD-OLED with DisplayPort 2.1 and a USB-C port with 98W power delivery, at its announcement. We did not compare MSI's other features.
What ASUS says you get
ASUS lists these specs for the XG27UCDMG:
- ASUS lists a 26.5-inch viewable 4K (3840 x 2160) Tandem QD-OLED panel at 240Hz.
- ASUS lists a 0.03ms (GTG) response time, VESA DisplayHDR 400 True Black and 99% DCI-P3.
- ASUS lists DisplayPort 1.4, HDMI 2.1 and a USB-C port with DisplayPort and 90W power delivery.
- ASUS describes OLED Care Pro with a Neo Proximity Sensor that blacks the screen when you leave, to reduce burn-in risk.
ASUS also lists a three-year warranty. The page does not state whether burn-in is covered.
Dell's AW2725Q page lists a USB-C port with power delivery up to 15W, so the ASUS's 90W is a real difference for charging a laptop over one cable. Dell lists a three-year warranty for the Alienware.
Who should skip it
Our assessment: if you play at 1440p and want the highest refresh rate, a 4K panel is the wrong tool. Budget buyers should also pass: this is a premium panel at a premium price. Our Dell 27 Plus QHD deal story covers a cheaper 1440p monitor.
Driving 4K at 240Hz needs a strong graphics card. Our ROG NUC 16 deal story covers an RTX 5070 Ti mini PC.
Why it matters
The ROG sits at its Amazon low, yet MSI's listing undercuts it by $44.01, and Best Buy is $0.99 higher at $774.99. Against Dell's $799.99 and Samsung's $1,299.99 it is cheaper, but the MSI is the one to beat.
The trade-off is OLED care. ASUS says OLED can suffer burn-in with static images, which is why it ships care tools. Our assessment: heavy desktop or work use is where that matters most.
Our call
This is an editorial assessment, not a test of the monitor. The extra $44.01 for the ROG only makes sense for features ASUS's page lists, such as the Neo Proximity Sensor, G-SYNC compatibility and a three-year warranty, which we did not compare against MSI. Without those, MSI is the cheaper 4K 240Hz option per its listing.
