Google's Pixel Tag tracker goes on sale today, Nov. 11, 2026, from $29.99. Google lists eight countries where the Google Store sells it, and most of Europe is not among them.
What Google lists
The Google Store shows "From $29.99" for one tag. Google's November Pixel Drop post put a four-pack at $99.99.
It works with Android phones running Android 9 and later, according to the store page. Google says it uses the Find Hub network of over 1 billion Android devices. You can play a sound on the tag, get directional guidance and share items with others.
Bluetooth Channel Sounding, a newer way to measure distance, needs Android 16.0 or later and Bluetooth 6.0 or later, per a Google footnote. Ultra Wideband for Precision Finding is in the spec list.
The battery is a user-replaceable CR2032 coin cell that "lasts for over one year," Google says. The tag is IP67 rated (up to 1 meter for 30 minutes) and weighs 0.4 oz with the battery.
Where you can buy it
Google's country availability page lists: "Australia, Canada, India, Japan, Singapore, Taiwan, United Kingdom, United States (except Puerto Rico)." That is eight countries.
EU countries are not on Google's list. The United Kingdom is. 9to5Google noticed the gap on Nov. 11.
Pixel Tag vs AirTag 2
| Pixel Tag | AirTag 2 | |
|---|---|---|
| Battery | CR2032, user-replaceable, over a year | CR2032, user-replaceable, more than a year |
| Works with | Android 9 and later | Setup needs iPhone with iOS 26.0 or later, or iPad with iPadOS 26.0 or later |
| Network | Find Hub, over 1 billion Android devices | Find My, over a billion Apple devices |
| Price | Listed above | Not on Apple's page; $29.00 list at Amazon in our deal story |
Apple says AirTag 2's Precision Finding range is up to 1.5x the previous generation (with a compatible iPhone) and its speaker is 50% louder. We found no range figure from Google for Pixel Tag, so we do not compare the two. Apple's page mentions Android only for unwanted-tracking alerts.
Which phone you own decides which one you can use. See also what to do if an AirTag or tracker is following you.
What we do not know
We could not verify whether or when Pixel Tag ships in Europe or other countries. We found no Google statement on why the list is limited. We have not seen independent tests of its range or battery life.
More in mobile.
What we checked
We read the Google Store Pixel Tag page and Google's country availability page at about 1:10 p.m. ET on Nov. 11, 2026, plus Apple's AirTag page the same day. We did not test the tag.
