Amazon's listing for Samsung's 65-inch S90H OLED TV showed $1,397.99 as of 5:15 a.m. ET, Oct. 19, 2026, sold by Amazon. Prices change, so check the page before you buy.

The price

  • Amazon: $1,397.99.
  • Samsung.com: Samsung lists $1,499.99, in stock with next-day delivery, so Amazon is $102 lower.
  • Best Buy: $1,499.99, labeled "Top Deal", with same-day pickup.
  • History: Amazon's price history for this TV: $1,397.99 is the lowest price Amazon has charged for this TV, reached today; the high was $2,697.99 on April 15; the average is about $2,047.

What you get

  • Screen: a matte Glare Free OLED panel, OLED HDR+ and Samsung's NQ4 AI Gen3 processor.
  • Ports and gaming: Tom's Guide says it has four HDMI 2.1 ports and takes 4K at up to 165Hz. The same review says the matte finish makes blacks look purplish-gray in bright rooms.
  • Restrictions: no Dolby Vision.

Why it matters

Samsung.com and Best Buy sell the same model, so the Amazon price is the one to weigh. Amazon also shows a $1,897.99 list price, but that strikethrough is not a verified earlier price.

The price is fresh. It was first recorded today, so it has no track record yet and could move. Against the average, the TV is about $649 lower.

The 65-inch size suits a typical living room better than the 77-inch version, which we cover in a separate story.

Who it suits

It suits a bright room where glare is the problem, and a mix of movies, sports and gaming. If you want Dolby Vision, shop other OLEDs. For a much cheaper 65-inch screen, see our Hisense E6SR story.