As of 9:20 a.m. ET, Nov. 1, 2026, the Apple Watch Ultra 4 GPS + Cellular 49mm with a Natural Titanium Case and Translucent Gray Ocean Band was $699.99 on Amazon's listing. That is about $99 off the $799 list price, which is Apple's price. Amazon is the seller, and no coupon is shown. The price may end without notice, so check the page before you buy.
Apple Watch Ultra 4 is $699.99 at Amazon, matching its lowest price
The GPS + Cellular 49mm Natural Titanium model with the Translucent Gray Ocean Band was $699.99 as of 9:20 a.m. ET Nov. 1, about $99 below Apple's $799 price. Keepa shows the same price on Oct. 9.
The offer Active
- Product
- Apple Watch Ultra 4 GPS + Cellular 49mm, Natural Titanium Case with Translucent Gray Ocean Band, One Size
- Price
- $699.99 (USD, US offer), price as of
- Compared with
- $799.00, the $799 list price shown on the Amazon.com listing, which is Apple's price for the Apple Watch Ultra 4 (saves $99.01, 12%)
- Seller
- Amazon.com
- Condition
- New
- Terms
- Amazon's US listing read at 9:20 a.m. ET Nov. 1, 2026: $699.99 in the Buy Box, sold by Amazon, no coupon shown
- Applies to the Natural Titanium case with Translucent Gray Ocean Band only; other colors and bands were not checked
- Last checked
The price
- Amazon: $699.99, or $99.01 (12.4 percent) below the $799 list price. Sold by Amazon.
- Price history: Keepa shows this same configuration at $699.99 on Oct. 9. So today's price matches its lowest price rather than beating it.
- How recent: Keepa shows the price last changed about 13 hours before our 9:20 a.m. check.
- Short record: Keepa has 52 days of history for this watch, so it says nothing about earlier prices.
Earlier Ultra 4 discounts
MacRumors reported on Sept. 29 that Amazon was selling three Ultra 4 models at $779.99, down from $799. Those were the Natural model with the Sand Trail Loop and two Black models. This Natural Titanium and Ocean Band watch was not one of them. $699.99 is a deeper cut than that earlier $779.99 offer.
What this means for you
If you wanted an Ultra 4 and were waiting for a discount, this is the lowest Amazon price Keepa has shown for this watch, tied with Oct. 9. It is a plain Apple Watch Ultra deal on the current model, not a clearance of an older one.
Other Ultra 4 colors and bands have different prices on Amazon. We did not check them, so do not assume the same saving. If you would rather buy the older watch, see our Apple Watch Ultra 3 Prime deal. For a cheaper Apple watch, see the Apple Watch SE 3 at Amazon.
What Amazon lists
The listing is for the Apple Watch Ultra 4 GPS + Cellular 49mm, Natural Titanium Case with Translucent Gray Ocean Band, one size. Apple's own launch announcement covers the watch. We did not check other specs or Amazon's delivery dates.
How to check
Price changes on Amazon can come without notice. Open the listing and confirm the price before you pay; if it shows $799, the deal has ended.
Affiliate disclosure: the Amazon links above are affiliate links.
Sources
- Apple Watch Ultra 4 GPS + Cellular 49mm, Natural Titanium Case with Translucent Gray Ocean Band, on Amazon.com (ASIN B0HJB42BMK), Amazon.com
- Keepa price history, Apple Watch Ultra 4 (B0HJB42BMK), Amazon price, Keepa
- Amazon Expands $779.99 Apple Watch Ultra 4 Deal to More Models (MacRumors, Sept. 29, 2026), MacRumors
- Apple unveils Apple Watch Ultra 4, Apple
Tags
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