Amazon's listing for the Fire HD 10 tablet in Black showed $72.99 at 6:40 p.m. ET on Oct. 18, 2026, beside a "Typical price" of $154.99. Amazon.com is the seller and shipper, and the tablet was in stock. Prices change, so check the page.

The price

  • Price: $72.99 as of 6:40 p.m. ET Oct. 18, 2026, under a "Limited time deal" badge.
  • Amazon's "Typical price" label: $154.99, which puts the gap at $82.00.
  • Configuration: 10.1-inch Full HD, octa-core processor, 4GB RAM, 32GB, Black.
  • Seller: shipped and sold by Amazon.com. In stock.
  • End date: not announced. The page showed no timer.

Ads and apps

Amazon's listing says this model comes with lockscreen ads. It describes the ad-supported option as showing sponsored screensavers on the device's lockscreen.

The listing also states that Google Play is not supported on Amazon Fire tablets.

What Amazon lists

  • Performance: Amazon says it is 25% faster than the previous generation.
  • Display: a 10.1-inch 1080p Full HD screen.
  • Battery: 13 hours, per Amazon.
  • Storage: expandable up to 1 TB with a microSD card, sold separately.
  • Camera: a 5 MP front-facing camera.
  • Build: strengthened aluminosilicate glass. Amazon says a tumble test found it 2.7 times as durable as the Samsung Galaxy Tab A8 (2022).
  • Stylus: the Made for Amazon Stylus Pen, sold separately, with 4,096 pressure levels.
  • Assistant: Alexa is built in.

Amazon's newer Alexa Tablets start higher, at $229.99; see our Alexa Tablet price rundown. Amazon's 2026 Kindle lineup is covered in our 2026 Kindle lineup story.