Sony's store listed the 65-inch Bravia 7 II True RGB (K65XR70M2) at $1,799.99 at 11:09 p.m. ET on Oct. 24, 2026, $800 below its $2,599.99 original price. The 55-inch is $100 cheaper, so the larger screen costs little extra. Prices change, so check the page.
The price
| Size | Model | Sale price | Original price |
|---|---|---|---|
| 55-inch | K55XR70M2 | $1,699.99 | $2,099.99 |
| 65-inch | K65XR70M2 | $1,799.99 | $2,599.99 |
| 75-inch | K75XR70M2 | $2,299.99 | $3,099.99 |
| 85-inch | K85XR70M2 | $3,999.99 | no sale shown |
- Read times: all four Sony pages and Best Buy's 65-inch page were read between 11:09 and 11:10 p.m. ET.
- Seller: Sony Electronics, selling direct. Condition: new. Add to cart was available.
- Delivery: free shipping, estimated as soon as Oct. 27 for the default ZIP 92130; free pickup was also offered. Your date will differ.
- Coupon: none shown. The page carried a generic "Bundle & Save Up to $300" offer.
- End date: not announced. No page showed a timer or an end date.
- Best Buy: its 65-inch listing (J7XSRH54W4) showed the same price and the same $800 savings at 11:09 p.m. ET.
What Sony lists
Sony's own pages describe the set this way:
- Picture: True RGB, which Sony's FAQ describes as independently controlled red, green and blue LEDs in each dimming zone; Sony says that gives a wider color range alongside high brightness. Sony says X-Wide Angle keeps color consistent from off-center seats.
- HDR: Dolby Vision, HDR10 and HLG, the formats a streaming service or connected device can send for brighter, higher-contrast video.
- Gaming: four HDMI inputs, two of them HDMI 2.1 with 4K/120Hz, variable refresh rate (VRR, which matches the screen's refresh to the game's frame rate) and auto low latency mode (ALLM, which switches the TV to its low-lag setting for games).
- Sound: Dolby Atmos and DTS:X, two surround formats the TV can decode.
- Smart platform: Google TV with Gemini, which Sony describes as an AI voice assistant for hands-free control. Sony says it needs a software update and is limited to select countries, languages and users 18 and older.
Why it matters
Only two of the four HDMI ports do 4K/120Hz, so a console and a second 120Hz device would use both and leave nothing for a third.
The cut is also uneven. Of the four sizes checked, Sony marks down the 55-inch, 65-inch and 75-inch but not the 85-inch.
Who it suits
- Choosing between the 55-inch and 65-inch: the 65-inch is the stronger pick at these prices.
- Weighing an OLED instead of this LED set: our deal stories on Samsung's 65-inch S90H OLED and Sony's 55-inch Bravia 6 OLED each carry their own dated price.
